Planet Hollywood - Las Vegas Strip and Miracle Mile Shops
Applied Media has made a lasting impression on the Planet Hollywood Resort, located on the iconic Las Vegas Strip. Here, we highlight two standout signage projects within the resort and The Miracle Mile Shops.
P.F. Chang’s
P.F. Chang’s, located on the ground level of the Planet Hollywood Resort, is a well-known national chain recognized for its distinctive branding and signage. Applied Media exceeded expectations by delivering flawless signage for both the interior and exterior of the restaurant, enhancing its already distinguished identity.
Rosa Mexicano
In 2023, Applied Media proudly contributed to Rosa Mexicano’s expansion with a new location at Planet Hollywood’s Miracle Mile Shops. This ambitious project involved multiple phases and key steps, including one remarkably intricate component rarely undertaken in today’s signage industry.
The centerpiece of the project was an internally illuminated, revolving blade sign visible from the Las Vegas Strip. To achieve this engineering feat, Applied Media designed and constructed a structural steel bracket system to secure the sign to the building. During installation, the City of Las Vegas granted approval to close Las Vegas Blvd. overnight, allowing our largest crane truck to lift the massive revolving sign into place. Rosa Mexicano now features the only revolving sign on the Las Vegas Strip.
In addition to the revolving blade sign, the project included stunning interior and exterior signage, such as faux neon lettering inside the restaurant. The interior signage has quickly become a popular photo spot for visitors. This project was a thrilling opportunity for Applied Media to create a one-of-a-kind revolving sign, further enhancing the vibrant atmosphere of Rosa Mexicano and Planet Hollywood.